The first event for Bottle Cap presentations was a “FIFA 12” football tournament on the cinema screen. This was intended to be the first in a series of video game tournaments in the cinema that would be under the title of “The Games” (inspired by the movie TRON) Cool Beans 🙂
My brief was to design a Logo and a poster to advertise the event. I was to incorporate design elements from the movie TRON and have elements relating to the “FIFA 12” video game and the fact the event will staged for the first time in a cinema on the big screen.
Above is the logo I designed for the events. I used the movie TRON for the inspiration for the title, using the iconic blue neon associated to the movie. This was so that the target audience of gamers would make this initial link to the movie where people get trapped in a video game world. I used the video game controller as the “M” in the logo to really cement the fact that this is a video game event. I also used quite a cinematic type font to link it back to the cinema and also as I knew this would be used on a poster that would be displayed at the cinema.
Below is the final poster I created for the event in Photoshop.
The client was extremely happy with the final poster. I had taken over designing the poster from someone else who’s designs were very cluttered and unpolished the information the client wanted to get across was lost in the poster and so I was asked to start from scratch. What they were most pleased with about my poster was the sleek professional finish and the clear message the artwork put across.
I love the final design it was fun to mash together all the elements of the event to create the poster. It was also a great experience as it allowed me to take on board my clients changes and opinions which in turn created artwork that they were happy and confident in to sell their event. 🙂
My artwork did successfully generate a buzz and interest in the event and sold a lot of tickets but the logistics of the event were overlooked. They could handle the 150 plus competitors but failed to account for the spectators and friends of the competitors who would turn up to watch. Meaning they had a 200 seater screen booked at the cinema but could end up with over 300 people attending. They also didn’t account for what the competitors and spectators would do in between matches when they were not playing. Ultimately the organisers cancelled the event and took it back to the drawing board to sort out. 😦
Having worked in the cinema that this event was conceived I was able to play a number of games on the big screen in the testing of the event. I have to say this is a great idea its just as fun as you would imagine playing your favourite video games on a GIANT screen would be! Halo, Assassin’s Creed, Red Dead Redemption and Sonic and SEGA All Star Racing were all personal highlights. The event just needs the kinks ironing out before they can make it viable. But when they do I’ll be first in line! 🙂